Goal

This Travel Company wanted to drive more bookings while also finding a more cost-effective approach for its retargeting Campaigns and increase their revenue.

SOLUTION

We took over their complete Digital Marketing and collaborated with their in-house team and crafted a detailed strategy after extensive research. Aiming to reach people who already had an interest in travel, We used traveling ads for retargeting to reach and engage people who had previously visited their website, but who had not made a booking within the past 30 days. The retargeting ad used a carousel format, displaying a variety of resort images. People who clicked on the ad were redirected to the website of the specific resort they had previously viewed.

Besides this we created a funnel in which we got leads from multiple sources like Email Marketing Campaigns, Advertising campaigns, SEO, and Social Media. We also changed the offer and made it lucrative while increasing the prices at the same time that the customers cannot deny.

We nurtured every person that came to our Website through retargeting, Mails, surprise Offers, Educating them on travel with Social Media and many more.

RESULTS

After testing Multiple Ad sets and finding out the ones working good for us, We later extended it into an always-on campaign because of the great results. And Besides this kept implementing our Marketing Strategy.

• 4.1X Monthly revenue in 10 Months
• 49% lower cost per booking (compared to manual retargeting campaign)
• 2.8X higher return on ad spend (compared to manual retargeting campaign)
• 19% lower cost per reach (compared to manual retargeting campaign)